Changes in US for the Past 27 Years Essay Example | Topics and Well Written Essays - 750 words

Changes in US for the Past 27 Years - Essay Example U.S is one amongst the country’s that have undergone change with time. This paper compares intelligibly how life used to be for an American citizen 27 years ago and how life is today for an American citizen. It also depicts the writer’s own perspective on the changes that have occurred with time. After interviewing Steve Lance, an American citizen now 50 years, he explained how life was 29 years ago when he was still 21 years old. He told me of the difficult situations he had to undergo during his twenties. Life was not a bed of roses and one had to struggle to make ends meet. From his perspective, life used to be hard and required perseverance. Although he experienced hardship, there was nothing to do about it. He often thought of a world without hardships and physiological torture. In comparison to today’s life, it is far much better, with no stress and everything made easier. Due to rapid change in technology, life for a 21-year-old American citizen can be vie wed meaningful. It is in rare cases to find a 21-year-old individual drowned in physiological stress since he/she has positive plans and informed of the daily happening. This is guaranteed by the advancement in technology and the prevailing political stability. According to Steve, he always had an optimistic approach of life. Despite the limitation in accessing education, he did not at any point of his life loose hope for the future. He always had mighty dreams, which he ever looked forward in achieving them. His own perspective was that he was to become a triumphant businessperson after all the perseverance in life. However, how he was to achieve his dream was the greatest fear he had in life. Each passing day, he was worried of how to establish him financially stable since he lived a life of hand to mouth. In relation to today’s life, people also base their hopes in future. They believe in the future due to the diverse changes in technology. Presently, individuals always dr eam of new inventions in technology. They always foresee great things ahead of life. However, it becomes a problem in relation to the skills and knowledge required to accomplish such a task. Steve further explained of the poor technology and infrastructure they experienced during his twenties and the drawbacks in comparison to today’s life. He is astonished by change in internet facilities and communication devices. He goes ahead and views cars and bridges because of revolution since he did not own a car and saw no importance of having one. 29 years ago, everything seemed slow, laborious, and labor intensive. Several people owned bicycles that aided in their transport. Leisure time was emphasized and people spent their time singing and dancing. This used to be a very important period appreciated by every person. Today, cars of different versions have found their way in the country and owning one is not a big issue. Moreover, people have invented better ways of having fun and relaxing which include watching television, browsing the internet, and playing various games like golf. Steve explained to me in depth of difficulties he had to face in his life in order to make ends meet for his family. He was by then married and had two children. Life tor him seemed hard and unfair since he was unemployed. He had a family to feed, which put its entire hopes in him. He viewed the president as someone capable of leading the country to both political and economical success but

Customer analysis Essay Example | Topics and Well Written Essays - 1500 words

Customer analysis - Essay Example The hotel management has had discussions and is continuing to conduct further discussions with the event planners, especially the wedding planners from the Indian community in order to expand its customer base. It will also conduct road shows and take part in wedding conventions to promote and create awareness of their products. This region is projected to account for over a third of the hotel’s revenue in Singapore. Primary targets of MBS include Malaysia, Thailand, Indonesia, Singapore and Vietnam (Majumder, 2010). According to Tanasijevich (2011), Malaysia is expected to produce 10 percent same as Thailand and Indonesia while 8 percent is expected from Vietnam. China, on the other hand, accounts for 6 percent of the Marina Bay Sands business. The hotel has an advantage with respect to its location at the centre of the city. The hotel’s operations are expected to be consistent with minor variations in the number of customers during weekdays and weekends during which c ustomers spend their leisure time. There is also another market that Marina Bay Sands is eyeing, that is the Middle East. Marina Bay Sands is expecting to be flying customers between Singapore and Middle East. The need of Singapore to enhance tourism in their country through promoting MICE business and increasing family entertainment opened a vast gaming market for Marina Bay Sands which falls into their target market. This gaming market is described as more aggressive and large; therefore, Marina Bay Sands is extending liable gaming training to everyone so that the gaming evolution is understood to enhance understanding of this service. The Marina Bay Sands management explains that the casino gaming business is a principal target market in the early years. This is because it is expected to significantly surpass the MICE and room business before levelling up in the long term (Chiang, 2010). Chiang (2010) says that Marina Bay Sands also targets local and regional markets of music lov ers, anime enthusiasts and aspiring artists to stage their creative work by sponsoring events such as SAAP Singapore and Anime Festival Asia. It has something for everybody such as a big swimming pool that outsizes a football field, shops, fast food and restaurant, nightclubs and lounges. In terms of demographics Marina Bay Sands is targeting almost equally with respect to gender where expected male market is 51 percent as compared to 49 percent of the female market. The hotel has also targeted the middle aged population ranging from 25 to 55 years expected to have a percentage of 66% while that of below 25 years being 20% and the remaining 14% is expected to be older people aged above 55 years. Couples without children are expected to outnumber those who have children in their households by 65% to 35% respectively. Caucasians are expected to dominate the customer base by 71 percent followed by Asian ethnicity at 11 percent. People with income below USD50000 are expected to be fewer i.e. 16% as compared to those earning above USD 50000 at intervals of USD 50000 having a small difference not exceeding 2% (Pdlangen, 2010). The high demand and Controlled supply of gaming when merged with the design of Marina Bay Sands makes the hotel to stand a chance of being the most Profitable casino in the region and the world at large. This is because each